WhatsApp is one of the most powerful selling tools in Nigeria.
Every day, millions of products are promoted through:
- WhatsApp Status
- WhatsApp Groups
- Broadcast Lists
- Direct Messages
Yet many sellers still struggle to turn interest into actual sales.
Not because people don’t want to buy.
But because buying is often harder than it should be.
The Problem With Selling Through WhatsApp Alone
Many sellers spend their day answering the same questions repeatedly:
- How much?
- Do you have pictures?
- Is it available?
- How do I order?
- Can you send details?
The more products you sell, the more difficult it becomes to manage.
The Hidden Cost of Screenshots
Screenshots feel convenient.
But they create problems:
- outdated information
- missing product details
- inconsistent pricing
- buyer confusion
- lost sales
A buyer who has to ask too many questions often leaves.
Buyers Want Convenience
Modern buyers expect:
- clear product information
- pricing
- images
- ordering options
- trusted payment methods
The easier it is to buy, the more likely people are to complete a purchase.
Why Store Links Work Better
Instead of sending multiple messages, send one link.
Your store link allows buyers to:
- browse products
- view pricing
- compare options
- place orders
- buy with confidence
How Owode Helps
Owode gives sellers:
- a store
- product pages
- order management
- payment infrastructure
- buyer-friendly checkout
All through a simple store link.
A Student Seller Example
Imagine a student selling:
- perfumes
- sneakers
- hair products
- ebooks
Instead of posting screenshots every day, they can share:
owode.co/shop/your-store-name
Anyone who clicks can immediately browse available products.
Local Discovery Matters
Many buyers prefer buying from sellers near them.
Owode helps create structured product visibility so sellers can be discovered more easily by people looking for what they sell.
Turn Every Profile Into a Sales Channel
Add your Owode store link to:
- WhatsApp profile
- WhatsApp status
- Instagram bio
- TikTok bio
- X profile
- Facebook page
- LinkedIn profile
- YouTube description
Every profile becomes a sales channel.
Add Your Owode Store Link to Your WhatsApp Business Profile
Your WhatsApp Business profile includes a Website field where customers can visit your online store directly.
To add your Owode store link:
- Open WhatsApp Business.
- Tap the three-dot menu in the top-right corner.
- Select Settings.
- Tap your profile photo.
- Under Links, tap Website.
- Paste your Owode store link.
To copy your Owode store link:
- Log in to your Owode seller account.
- Open Seller Center.
- Copy your store link (for example: owode.co/shop/your-store-name).
- Paste it into the Website field on your WhatsApp Business profile.
Now anyone viewing your profile can visit your complete store with a single tap.
Use Your WhatsApp Business Catalog More Effectively
If you already use WhatsApp Business Catalog, you’re already closer to structured selling than you might think.
One feature many sellers overlook is the Product Link field available for every product in their catalog.
Instead of leaving this field empty, you can paste the direct link to the same product on your Owode store.
This gives buyers a better buying experience.
Rather than asking for more photos, prices, payment details, or how to place an order, buyers can simply open the product page to view everything they need in one place.
With an Owode product link, buyers can:
- View complete product information
- See current pricing
- Browse product images
- Order through a structured checkout
- Make secure payments
- Continue shopping without unnecessary back-and-forth messages
Add Product Links to Your WhatsApp Catalog
For even better results, link every product in your WhatsApp catalog directly to its matching Owode product page.
To do this:
- Open WhatsApp Business.
- Go to Catalog.
- Select one of your products.
- Locate the Links (Optional) field.
- Paste the Owode product link.
To copy the product link from Owode:
- Log in to your Store Center.
- Open Products.
- Click the View (eye) icon for the product, or open the product page itself.
- Copy the page URL from your browser’s address bar.
- Paste it into the Links (Optional) field in product catalog section of your WhatsApp Business.
Repeat this for each product in your catalog.
It takes only a few minutes, but it makes every product much easier to buy.
Learn more: Read our guide on How to Use WhatsApp Business Catalog to Get More Sales for practical tips on improving your catalog and increasing conversions.
Take Away
- You already have conversations.
- You already have products.
- You already have potential buyers.
What many sellers need is a better way to connect all three.
That’s what Owode helps you do.
Turn WhatsApp into sales.
Ready to turn WhatsApp into active Sales?
