FOR AFRICAN BUSINESSES & SOCIAL SELLERS

Turn WhatsApp into sales.

Turn the selling you already do on WhatsApp and social media into a more structured way to sell online. Create your Owode store, list your products and share one link with your customers.

Keep selling. Add structure.
WHATSAPP SELLING READY

Move the conversation to your store.

Give customers one place to see your products, prices and ordering information.

Hi, how much is this?
₦25,000. Is it available?
Yes — shop here → owode.co/...
DISCOVER ON OWODE

Find products. Find sellers.

Discover products from businesses on Owode, or find products and sellers available near you.

Discover what is available around you.
OWODE DISCOVERY LIVE

Products people can actually find.

Browse products, discover sellers and find what's available around you.

Products near youDiscover sellers around your location.
Browse the marketplaceExplore products from Owode sellers.
BUYER DEMAND

Can't find it? Request it.

Tell us what you're looking for and let sellers on Owode respond with products they can supply.

Tell sellers what you need.
BUYER REQUEST OPEN
?

Can't find what you need?

Tell sellers what you're looking for and let available suppliers respond.

WHAT ARE YOU LOOKING FOR?
e.g. custom clothing, books...
Seller responses Available
Submit Request
THE PROBLEM

Your business shouldn't live inside scattered chats.

Social media helps you get attention. WhatsApp get you the conversation. But when your products, prices, customer details, payments and orders are scattered across chats, selling becomes harder to manage as your business grows.

InstagramWhatsApp“How much?”AvailabilityPaymentDeliveryManual tracking
THE SOLUTION

One store. One link.

Create your store, add your products, set your prices and delivery options, receive orders and share your store or product links wherever your customers already find you.

OWODE STORESimple. Local. Yours.
•••
NEW
Beauty & Care Premium essentials ₦18,500
POPULAR
Everyday Fashion Made for you ₦24,000
Digital Guide Instant delivery ₦7,500
Creative Kit Ready to download ₦12,000
New order received Your store is working for you
now
SELLERS ON OWODE

Businesses are already selling on Owode.

See businesses already creating stores and listing products on Owode.

Explore Stores →
BUYER DEMAND

Can't find what you need? Request it.

Buyers can tell Owode what they are looking for, while sellers can discover demand and respond with products they can supply.

I'm looking for a product

Tell sellers what you need, including the product, quantity and any details that matter to your purchase.

  • Describe the product you want
  • Add useful details and preferences
  • Let sellers discover your request
  • Review relevant products and offers

I have a product to supply

Browse buyer requests and submit a product you already sell when you can meet the buyer's needs.

  • Discover active buyer demand
  • Find requests matching your products
  • Submit a relevant product
  • Connect your supply with real demand
ONE MARKETPLACE

Whether you sell or shop, Owode makes it simpler.

A structured commerce experience for businesses, creators and buyers who want less friction and more clarity.

For Sellers

Turn what you already sell into a proper online store and give customers a better way to buy from you.

  • Create your store
  • List products and set prices
  • Share structured product links
  • Receive payments and manage orders
  • Reach buyers beyond your existing network

For Buyers

Discover products, compare what is available, understand what you are ordering and shop with greater confidence.

  • Discover products and stores
  • View clear product information
  • Shop from recognized sellers
  • Use structured checkout
  • Earn rewards on qualifying activity
SELLER SPOTLIGHT

Sellers worth discovering.

Meet businesses building their online presence on Owode and discover what they're selling.

Rayo’s scent

Rayo’s scent

Rayo's Scent is your trusted destination for quality fragrances and fashion accessories that help you look and feel your best.…

Beauty & Care 9 Products
Visit Store →
SOCIAL COMMERCE

Keep selling where your customers are.

Your social channels bring attention. Owode gives that attention somewhere to buy.

💬

WhatsApp

Share your store and product links in chats and status.

📱

Social media

Turn social attention into a structured shopping experience.

🔗

Share links

Send one product or store link anywhere.

🌐

Marketplace

Give buyers another way to discover your products.

SELLER GROWTH

Opening a store is just the beginning.

Use Owode's tools and resources to improve your store, reach more buyers, promote your products and grow your business.

HOW IT WORKS

Start selling in four steps.

01

Create

Create your Owode store.

02

Add

List your products, prices and information.

03

Share

Share your store and product links.

04

Grow

Get discovered, manage orders and grow your business.

TRUST

Trust starts with structure.

Structured productsClear product information and pricing.
Seller identityKnow who you're buying from.
Order recordsKeep transactions organized.
Seller-managed deliveryClear delivery arrangements between sellers and buyers.
THE BIGGER PICTURE

Building the infrastructure for structured digital commerce in Africa.

Owode helps businesses operate, get discovered, connect with demand and grow — bringing more structure to the way commerce happens online.

Operate

Commerce OS · Stores · Products · Checkout · Payments · Orders · Seller tools

Discover

Marketplace · Nearby · Request · Product discovery

Grow

Social selling · Sharing · Promotion · Growth Kit

GROW YOUR REPUTATION

Good sellers get recognized.

Owode's reputation system gives merchants a visible growth journey based on genuine marketplace activity.

SELLER LEVELS

Build your reputation over time.

Seller Levels represent long-term marketplace progression. Sellers move from Emerging Merchant through Xplorer, Pro, Top Rated, Veteran and ultimately Ultimate Merchant as they build experience and customer trust.

🌱 Emerging Merchant
🧭 Xplorer Merchant
💼 Pro Merchant
🏆 Top Rated Merchant
BADGES

Let achievements speak.

Badges recognize specific achievements, activity and marketplace contributions. A seller can have a current level while also earning multiple badges for what they are currently known for.

🏆 Best Seller
🔥 Trending
❤️ Customer Choice
⭐ Rising Star
OWODE REWARDS

Your activity can reward you.

Qualifying marketplace activity can earn rewards credited to your Owode Wallet. Buyers, sellers, referrers and community participants can take part in eligible reward programmes.

Buyer rewardsEarn on qualifying purchases and reviews.
🏪
Seller rewardsEarn through qualifying store and sales activity.
Referral rewardsHelp others join and grow on Owode.
Community rewardsParticipate in eligible programmes and campaigns.
OWODE WALLETEarn. Participate. Grow.
First qualifying purchaseReward
Seller store activationReward
First completed saleReward
Qualifying referralReward
GROW COMMERCE AROUND YOU

Help more businesses sell online.

Seller Partners help merchants discover Owode, complete their store setup, publish products and reach their first sale. Qualifying activities can earn rewards while helping strengthen local commerce.

QUESTIONS

Frequently asked.

What is Owode?

Owode is commerce infrastructure that helps businesses create online stores, sell through social channels, get discovered by buyers and manage their commerce activity.

Can I sell through WhatsApp?

Yes. Create your Owode store, list your products and share your store or product links directly through WhatsApp & catalog, and other social channels.

Can buyers discover my products?

Yes. Buyers can discover your products through the Owode Marketplace, Nearby, Request and other discovery experiences.

How do I start selling?

Create your store, list your products, set up your selling details and share your store or product links with customers.

READY TO SELL?

Turn the selling you already do into structured commerce.

Create your Owode store, list your products and give customers a clearer way to discover and buy from you.

Scroll to Top

Subscribe to Our Newsletter

Be the first to receive discounts, promotions, and other exciting news from Owode