Share One Link. Sell More.
Owode
July 7, 2026
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For many small businesses in Nigeria, WhatsApp Business is more than a messaging app—it is where customers discover products, ask questions, and place orders.
If you already use WhatsApp Business Catalog, you’re on the right track.
But there’s one feature many sellers overlook that can make your catalog much more effective.
It’s called the Product Link.
Used correctly, it can reduce repetitive conversations, make buying easier, and help you turn more enquiries into completed sales.
Why WhatsApp Business Catalog Is Important
WhatsApp Business Catalog allows you to display your products in one place instead of sending pictures every time someone asks what you sell.
Customers can browse your products directly inside WhatsApp, making your business look more organised and professional.
However, many sellers stop there.
They add product images and prices but leave one of the most valuable fields empty.
The Product Link Field
Every product in WhatsApp Business Catalog includes an optional field called Links.
This field allows you to direct buyers to a webpage with more information about the product.
Many sellers never use it.
Others simply link to their homepage or social media profile.
A better approach is to link directly to the product on your Owode store.
Why Product Links Matter
Imagine a buyer is viewing your product catalog.
They see something they like.
Instead of sending a message such as:
- Is this still available?
- Can I see more pictures?
- How do I pay?
- How much is delivery?
They simply tap the product link.
From there, they can:
- Read the full product description.
- View additional images.
- See the current price.
- Choose delivery options.
- Place an order.
- Complete payment through a structured checkout.
The buying journey becomes faster and more convenient for both you and your customer.
How Owode Commerce Makes Your Catalog Better
When you list products on Owode, every product receives its own unique web page.
For example:
owode.co/product/your-product-name
You can copy this link and paste it into the Links (Optional) field of the matching product in your WhatsApp Business Catalog.
Now your WhatsApp catalog becomes more than a collection of pictures—it becomes a gateway to structured online selling.
Linked Catalog Selling is the practice of connecting each product in your WhatsApp Business Catalog to its corresponding Owode product page, making it easier for buyers to discover information, place orders, and complete purchases.
Add Your Store Link to Your WhatsApp Business Profile
Don’t stop at individual products.
Your WhatsApp Business profile also allows you to add your website.
Instead of leaving it blank, use your Owode store link.
For example:
owode.co/shop/your-store-name
Anyone visiting your profile can immediately browse your complete store.
This is especially useful when customers discover you through referrals or your phone number.
Benefits of Linking Your Owode Store
Adding Owode links to your WhatsApp Business Catalog helps you:
- Reduce repetitive conversations.
- Give buyers complete product information.
- Make ordering easier.
- Accept payments through structured checkout.
- Present your business more professionally.
- Build buyer confidence.
- Save time answering common questions.
- Increase the chances of completing a sale.
Best Practices
To get the best results:
- List every product you actively sell on Owode.
- Add an Owode product link to every WhatsApp catalog item.
- Keep prices updated.
- Use clear product titles.
- Upload quality product images.
- Write complete product descriptions.
- Share your store link in your WhatsApp Business profile.
- Update links whenever products change.
Turn WhatsApp Into Sales
You don’t need to stop using WhatsApp.
In fact, WhatsApp remains one of the best ways to reach customers.
Owode simply helps you make every conversation more productive by giving buyers a structured place to browse, order, and pay.
Instead of sending screenshots and answering the same questions repeatedly, send buyers to the right product page and let your store do the work.
Small improvements like adding product links to your WhatsApp Business Catalog can make a noticeable difference in how easily customers buy from you.
Start with one product today, then gradually link the rest of your catalog.
Your buyers will have a smoother shopping experience—and you’ll spend less time answering the same questions over and over again.
Related Articles
- Turn WhatsApp Into Sales
- Turn Every Social Profile Into a Sales Channel
- Share One Link. Sell More.
- How to List Products on Owode
- New Seller Checklist: What to Do Before You Start Selling on Owode
Ready to Sell More?
Create your Owode store, list your products, and start connecting your WhatsApp Business Catalog to structured product pages.
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